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Centro CHA is in the heart of Long Beach, California, the second largest city in Los Angeles County. The organization serves a growing Latino population in a coastal community contrasted by multi-million dollar homes with ocean views and nearby neighborhoods where families get by on minimum wage essential jobs. Yet, for both layers of the socio-economic strata, Centro CHA brings hope of change for a city with a storied history of opportunity in the Golden State.

“In Long Beach, there’s a misconception of prosperity,” says Jessica Quintana, Executive Director. “We’re addressing disparities through advocacy groups and coalitions, ensuring voices from historically neglected areas are heard. Our strong resident leadership, including women, men, and youths, advocates for justice and equality, making a tangible difference in City Council and beyond,” she adds.

Established in 1992 and officially incorporated in 1999, Centro CHA has remained steadfast in its mission to uplift the Latino/Hispanic community through social and economic development initiatives. At the core of Centro CHA’s ethos lies a commitment to fostering a thriving community where investments in low-income neighborhoods are prioritized and residents are empowered to lead sustainable lives. Their vision extends beyond more service provision; it encompasses a holistic approach to community development that addresses interconnected housing, education, employment, and civic engagement issues. “We have weathered peaks and valleys, facing unique challenges as a Latino-led organization in Long Beach,” says Quintana. “Proudly, our leadership, vision, and team are focused on uplifting our community, especially during crises like the pandemic. When our Latino community was disproportionately hit by economic downturns and faced hardships, our resilient team ensured that essential services continued despite personal risks. Our dedication remains steadfast in providing economic development and immigration support to our seniors, parents, youths, and children,” says Quintana.

Centro CHA’s future is brighter because of a planned Latino Cultural Center. With $4 million earmarked, the organization is making strides towards its realization, alongside a Mercado for economic empowerment and a hub space for workforce development, signaling a new era of ownership and impact.

Unlike other organizations, Centro CHA’s integrated approach ensures that individuals accessing their services are not limited to a single program. Instead, they are welcomed 9 SER America · Spring 2024into a supportive network offering a myriad of resources tailored to their needs. This commitment to holistic support has earned Centro CHA the trust and respect of its community members, fostering long-term relationships built on mutual understanding and collaboration.

Quintana says none of this progress has been by chance. “Our board’s diverse expertise fortifies Centro CHA’s mission. With a retired city manager offering institutional insights, a union leader bringing resources for advocacy and job creation, and an immigration lawyer ensuring compliance with data, is crucial. Our Latino Economic Impact Report revealed the overlooked contributions of our community, demanding overdue reinvestment,” she adds. legal obligations, our team is robust. As our organization evolves, we seek additional talents to bolster our efforts in economic development and immigration services. Together, we navigate challenges and envision a brighter future for our community.”

Economic inclusion serves as a cornerstone of Centro CHA’s work. Recognizing the Latino community’s systemic barriers, Centro CHA tirelessly advocates for equitable access to resources and opportunities. For them, creating a more just and equitable Long Beach is not just a goal—it’s a moral imperative ingrained in every aspect of their organization.

Quintana said leadership has been vital to the organization’s progress. “We were very strategic in organizing a board aligned with our mission and vision, tapping into the wealth of expertise within our community’s strong leaders, many of whom grew up in Long Beach and rose to executive positions. It’s crucial to have leadership deeply connected to the community’s needs and aspirations,” declares Quintana.

Centro CHA’s impact extends beyond its physical location; it reverberates throughout the city, shaping policies and attitudes toward economic and social justice. Through its team’s dedication and community leaders’ support, Centro CHA envisions a future where unemployment rates plummet, neighborhoods thrive, and every resident can reach their full potential.

“Taking control of our future is exhilarating yet demanding,” Quintana admits. “Yet, for the first time, there’s widespread investment in our community’s needs. Advocacy, backed by data, is crucial. Our Latino Economic Impact Report revealed the overlooked contributions of our community, demanding overdue reinvestment,” she adds.

The economic report isn’t just a compilation of data; it’s the cornerstone upon which Centro CHA designs its strategic programming, filling crucial voids in community services. Similarly, the organization’s dedication extends beyond its walls, as local government agencies and partners eagerly await this vital information to inform their initiatives.

“Addressing youth poverty is one of my imperatives,” says Jessica, who grew up in Long Beach. “Schools lack the necessary pathways, and parental guidance is often limited. Leadership is vital in creating and engaging young minds in economic opportunities. Even above minimum wage, the current economy isn’t sufficient, exacerbating economic disparities among young people.”

Through one-on-one relationships with case managers, youths benefit from a roadmap to success and the keys to unlocking their full potential. Whether preparing paperwork for GED courses or navigating financial aid options, Centro CHA is a steadfast companion on every step of the journey.

Similarly, for over two decades, Centro CHA has stood as a stalwart advocate for immigrant rights in the Greater Long Beach community, with a steadfast commitment to empowering its residents. In a world where immigrant rights are often challenged, Centro CHA is a testament to the power of compassion and collaboration in creating a brighter future for all. “The key lies in vigilance, strategic connections, and clarity about our community’s needs,” vows Quintana.

“Promising relationships with local officials, educational institutions, and state entities signal progress. The pandemic exacerbated existing disparities, demanding innovation and intentional action. We must work together for positive change to prevent further marginalization of the Latino community in Long Beach. We can and must deliver the opportunity of a promising future for all.”